Mobile App UX Design( User experience ) is a vital dose of supplement for companies today.
The more they understand and focus this point, the better they get conversions and this increase their ROI.
When done right, it can make an app of top rating. But with that, if not done properly, it can lead to the uninstallation of your app.
How helpful it would be to have a guide that tells you what you should do and what you should not do?
Well, in this blog we are going to discuss the same.
Let us first look at some things you should do:
1. Utilizing the White Space:
While it might sound strange, white space actually helps. White space is no longer seen as negative space, rather a plus point for the UX.
These are everywhere! Really, chatbots are the future and they have already made their mark.
Companies who have already started to inculcate chatbots claims that they have seen comparatively more conversions.
Given the fact that the attention span is decreasing on a really fast pace, chatbots are now more important than ever.
Brands cannot leave their users unattended for longer else, they will lose them forever. So in such a situation, chatbots are imperative.
3. Below the Fold:
Marketing is changing fast, as the consumers are switching from one preference to another, so are the marketers.
This has made ever so important that the brands keep up with the changes.
Earlier, it was believed that every information should be at the top of the screen but, now it has been found that consumers do not mind navigating further to explore more about the brand.
4. Card Design:
This is one is an ideal kind of design. It conveys the information and with that, maintains simplicity. And turns out that the consumers want just that.
5. Personalizing the app:
As we know by now, the brands need to work according to the customer’s behavior and taste.
Personalizing the application means making it convenient and engaging for the target customers.
They could be teenagers or people above the age of 50. If the app can engage the customer, they can definitely make them stay for longer.
Now that we have seen some things you should do, let us have a look at what you should NOT do:
1. Complicated elements:
No user likes to wait for too long to sign up. Or least, wait for the sign-up form to load. It is better to minimize the elements on sign-up pages. You should try and out only those elements that are absolutely needed.
2. Navigating to web pages:
Unless extremely important or to gain attention, do not lead users to the web page. Any page outside of the application will only lead to frustration and increased bounce rate. You should always try and keep the users engaged in the app because any distraction will only lead to lost conversion.
3. Not confusing the application for the website:
If you are still thinking that the app is a minified version of your app, you really need to think again. UI and UX are completely different. Websites use links to navigate while app use buttons.
4. Taking more load time than needed:
Have you ever experienced that a blank screen pops up and you are left waiting for the content? That is surely frustrating. That stets the consumer off and a bad impression of your app is already set in.
5. Feedback at the wrong time:
It really puts a bad impression on the user when they are greeted by a feedback form on their first visit. Yes, feedback forms are important, but they have a particular time.
So these were some stick do’s and don’ts for your mobile App UX design. For any further queries, feel free to reach out at +91 9116-631-743