Surely, you must be aware of the importance of having a mobile application for your business.
If not, you need to upgrade your knowledge immediately. Read the blog 7 ways apps can make your business better for complete information on the importance of having a mobile application.
Now that you are aware of how mobile applications can take your business to another level. The first step is to get an application developed from the best mobile application development company.
After your application is all ready to be launched in the market, the next you need to know about is how to publish your android app on Google Play Store.
With more than one billion active users a month, Google Play is probably one of the largest platforms to distribute, promote and sell Android applications.
For beginners and newbies, publishing an application on Google Play may seem like a daunting process. Like any other app store, the platform has its own set of rules, regulations, and procedures. You must understand how it works to avoid future problems.
Before you can publish an application on Google Play, you must create a developer account. You can easily create one with your existing Google account.
Sign in to the Google developer account.
The registration process is quite simple and you will have to pay a one-time registration fee of $ 25. Once you have reviewed and accepted the Developer Distribution Agreement, you can continue paying with your credit or debit card.
To complete the registration process, complete all the necessary details of your account, including your developer name, which will be visible to your customers on Google Play. You can always add more details later.
Also, remember that the complete processing of your registration can take up to 48 hours.
If you want to publish a paid application or a plan to sell the application, you must create a payment center profile, which is a merchant account. This is how you can do this:
1. Sign in to your play console
2. Click Download reports – Financial
3. Select “Set up a merchant account now”
4. Complete your company’s information.
Once you have created your profile, it will automatically be linked to your developer account.
A merchant account will allow you to manage your application sales and monthly payments, as well as analyze your sales reports directly in your play console.
Now that you have configured your play console, you can finally add your application. Follow the below-mentioned steps:
1. Go to the “All applications” tab
2. Click on ‘Create an application’
3. Select the default language for your application from the drop-down menu.
4. Write a title for your application
5. Click on “Create”
The title of your application will be displayed on the Google Play Store after publication. You can always change the name later.
Once your application is created, you will be directed to the store login page. Here you must complete all the details of the store list of your application.
Before you can publish your application, you must prepare your store list. These are all the details that will be displayed to customers in the list of their applications on Google Play.
Note: You do not have to finish this step before moving on to the next one. You can still save a draft and complete it later when you are ready to publish.
The information required for your store list is divided into several categories:
The title and description of your application should be written taking into account excellent user experience.
Use the correct keywords, but do not overuse it. Make sure your application does not look like spam or promotional, otherwise it could be suspended by the Play Store.
In graphic resources, you can add screenshots, images, videos, promotional graphics and icons that illustrate the features of your application.
Some parts of the graphic resources are required, such as screenshots, a variety of functions and a high-resolution icon. Others are optional, but you can add them to make your application more attractive to users.
There are specific requirements for each graphic element that you download, such as the format and dimensions of the file. You can find more information about each requirement here.
Languages and translations
You can also add translations of your application information to the store list details, as well as screenshots of the language and other localized images.
Users also have the option to view automatic translations of their application information using Google.
If you do not wish to add your own translators you can also translate with the exception of Armenian, rhaeto-romance, Tagalog, and Zulu.
This part requires that you select the appropriate type and category to which your application belongs. In the drop-down menu, you can choose the application or the game for the type of application.
There are several categories for each type of application available in the Play Store. Choose the one that best suits your application.
To evaluate its step, you first need to publish your application. You can skip this step for later.
In this part, you must enter the contact information to provide your customers with access to support for your application.
You can add several contact channels here, such as an email, a website, and a phone number, but you need to provide a contact email mandatorily to publish an application.
With the policy updation, you are done with the store list. Go ahead and click on “Save draft” to save your data. You can still skip some steps and return to them later before publishing your application.
Now that you’ve set the stage to finally upload your application, it’s time to look into your APK file.
Android Package Kit (or APK, abbreviated) is the file format used by the Android operating system to distribute and install applications. In simple terms, your APK contains all the necessary elements for the correct operation of your application on a device.
Google offers several ways to upload and publish your APK. However, before uploading the file, you must create a version of the application.
To create a version, select the application that you created in step 3. Then, in the menu on the left, navigate to “Version Management” -> “Application Versions”.
Here you must select the type of version in which you want to upload your first version of the application. You can choose between an internal test, a closed test, an open test and a production version.
The first three versions allow you to test your application with a selected user group before putting it into service so that everyone can access it.
This option is safer because you can analyze the test results and optimize or correct your application accordingly if necessary before implementing it for all users.
However, if you create a production version, the version of the loaded application will be accessible to all countries in the countries where you choose to distribute it.
Once you have chosen an option, click on “Create version”.
Then, follow the on-screen instructions to add your APK, name and describe your release.
When you are done with all the steps, click on the Save button.
If you do not assign an evaluation to your application, it will appear as “Unrated”. Unclassified applications can be removed from Google Play.
To evaluate your application, you must complete a content evaluation questionnaire. You can access it when you select your application in the Play Console and navigate to “Store presence” – “Content rating” in the menu on the left.
Be sure to enter accurate information. Misrepresentation of the content of your application may result in the suspension or removal of your application from the Play Store.
Proper evaluation of the content will also help you reach the right audience, which will eventually improve the rate at which your application is downloaded.
To complete the details required in this step, you must determine the monetization strategy for your application.
Once you know how your application will earn money, you can continue and configure your application for free or for a fee.
Remember that you can always change your paid application to be free later, but you cannot change a free application to pay.
For this, you must create a new application and set its price.
You can also choose the countries in which you want to distribute your application, and also choose if you wish to distribute to specific Android devices and programs.
You are almost done. The last step is to review and release your version after making sure that all the other steps are completed.
Before reviewing and executing, make sure the green checkmark is checked in the store list, content classification, price and distribution sections.
Once you are sure that you have completed this information, select your application and go to “Version Management” – “Application Version”. Press “Edit version” next to the desired version and review it.
After that click the “Review” tab to access the “Review and launch” screen. Here you can see if there is any problem or warning that you might have missed.
Resolve any remaining issues and finally, select “Confirm implementation”. Your application will be published on the Google Play Store for all users in your destination countries.
Your application is live on the play store now, so all work is done?
If you follow all the above steps correctly, you are ready to publish your application successfully. But you still can’t sit back and relax. Your work has just begun.
To make the most of your new application, you must promote it so that people know it and find it interesting enough to download it.
Also, be sure to invest in maintaining your long-term application. Keep improving and updating it and analyze its performance to make it even better for your customers.
And lastly, after publishing your application, do not forget to share your feedback in the comment box below. Also, you are welcome to share your knowledge, if you know any extra or different steps to publish your android application on the Google Play Store.