Big screens are a thing of the past. With the evolution in the Internet and technological industry, the masses first shifted from desktops to laptops and tablets and now it is the time for much smaller screens.
Yes, you are right. Smaller screens of the mobiles are now sweeping the trends.
Before moving any further, let us recall the marketing rule – be where your audience is.
This means that your business should have its presence on mobile. And for that, you need to have a mobile application for your business.
In this blog, we are going to discuss 7 ways how apps can make your business better.
Almost ten years ago, mobile applications were mainly used by large companies and corporations. However, in recent years, the scenario has changed completely.
We are intrinsically social and we want to be part of everything that happens around us. Mobile devices are the new way of socializing and companies can intelligently increase sales and revenue with them. It is good to create a strong Twitter or Facebook account, but that is not enough.
As many small businesses know, to stay competitive you have to be present on mobile. But being on mobile is not just about having a website compatible with mobile devices or a responsive website.
If you want your business to move to the next level, you need a commercial mobile application. You need deliberate planning and an idea of what you hope to achieve with your application.
Below are seven reasons for- How an application can help your business better
As mobile phones have become a necessity, integrating applications into your marketing strategy can help you maximize your business visibility and gain new customers. In addition, with one-click products and services, customers can easily contact you and get an instant solution to their problems or queries.
If your company offers services or products online, an application is an excellent place to buy. Make sure your customers can do everything on your application that they might have done sitting in front of a PC. Offer your customers valuable remote solutions, helping them overcome obstacles without problems.
Mobile applications have the ability to provide information about their current and potential customers, depending on the geographical and demographic location of the user. With an application, you can also provide a large amount of information to your customers about products and services at your fingertips.
Think of news, new features, product specifications, promotions, prices, and special discounts. Once you know your customers’ preferences, you can better meet their individual needs. Do not miss the benefits of direct marketing through mobile applications.
Most people spend at least two hours on the phone every day.
They might spend more time playing or browsing social media. But that does not change the fact that if someone has your application downloaded on their phone, they will see it every time they review their applications.
This means that they will be constantly reminded that you exist, which guarantees that you will be the first company they think of when they need to buy what you are selling.
Customers analyze everything from the products and services offered to the content shared, before trusting any company.
Many companies offer identical products. Therefore, you must give your customers a unique reason to buy from you. If you are looking for ways to increase your small business profits, an application may be what you need to attract customers to your online or physical store.
Remember to use a zone-sensitive push message in your mobile application. When customers are near the location of your physical store, they receive a notification inviting them to visit the store. This approach is generally effective for businesses. Be sure to send an automatic notification that thanks to your customers after they visit and your purchases.
As labels and geographic targeting increase, it is becoming easier to target key users with urgent and location-specific messages through mobile applications. For example, by integrating geographic location technology into a mobile application, companies can send special offers to customers near stores.
By using this approach, small businesses can reduce expenses, focus and deliver targeted ads to consumers at the right time and place.
In addition, the combination of geographic security with SMS text messages allows you to immediately connect with customers close to your business. Set it up for your loyal customers and send them a text message about a sale created specifically for them, a special event or a flash sale and they are more likely to stop by buying one or two.
Create a mobile application for your loyalty program. Reward the customers for downloading your app. For example, customers who download the application have access to exclusive offers, special discounts, etc.
To make the application even more effective, ask customers to find out which rewards they prefer. Not only you will get valuable information to improve your business and offers, but your customers will also feel more valued. It also increases commitment and sale.
Provide features for a smarter mobile for the customer, who always carries his phone and likes a good coupon, to meet the loyal customers, communicate with them and reward them.
You can introduce reward programs like if a customer makes a qualified purchase in your store they get a hit review with the mobile app, they get reward points and after they accumulate minimum points they can shop with those points. It is something like what MakemyTrip or other traveling apps are doing.
You refer the app to your friends or family and you get reward points which you can use while your next booking from the app.
Do you pay attention to the number of customers who make repeated purchases? This is a very important part to consider by companies. Customer loyalty can be achieved by continually reminding customers of their activity and the type of products or services offered.
There are already many advertising materials, such as billboards, newspaper ads, flyers, emails, website banners, and social media marketing. It is difficult to generate loyalty in these overcrowded spaces. Your messages could easily get lost in all this noise.
That’s why it’s good to think and rethink your marketing strategy and propose a new one. A solid mobile application creates a powerful link between a company and its customers. You are literally available at fingertips, which builds trust and loyalty with the customers.
Buying online is much more convenient than going to a store, but some customers still don’t have time to sit in front of a computer and visit your website.
It is difficult to be in front of the desktop or carry a laptop every time.
However, these people almost always carry their smartphone with them. Which means that if you had an application, they could buy from you even when they are in the gym, watching TV or taking a break at work.
Online payment through your application is an added feature you can put in your application. Allow them to save their payment information, it would be even easier for them and they would prefer to buy from you instead of any other company without an application
Mobile applications are a great way to connect with customers, strengthen your brand and stand out from the competition.
If you want to grow your business, make sure you have a commercial mobile application. This will help you build loyalty, build your brand and increase your visibility. Mobile devices are in everyone’s pocket today, so take advantage of it and use a mobile application to be afresh in your customers’ minds.
Contact the best mobile application development company – AppsHunts today and get a free quote for your mobile application development.