You get to hear this everywhere these days…and why not….The cricket fever is on.
Ok, this is not about the world cup. Was just trying to build the base for what’s trending.
Apart from cricket, something else that is trending is the mobile. Talks about everything shifting online are like the age old now. The thing that has made up to the top of market headlines is the mobile. Afterlife practically becoming digital, it is now shifting to smaller screens.
According to the research, 60% of the search queries on Google are generated from mobile devices. This means that…Only being present on the internet is not enough anymore.
Now you need to pitch the mobiles also. In short, you need to get a Mobile Application for your business, if you have not till now.
This blog is going to help you know some underlying facts about mobile app development.
The success mantra for every business is – be where your customers are. And mobile is the place now, where your business should be because everyone, now prefers mobiles over big desktops or laptops. Developing a mobile application is not difficult, but it can be tricky if you are new to this.
The things that you should know before going for mobile application development are:
This should be the first and the most important step before starting the development process. You do not have to jump in the well, just because everyone else is. If you are getting into the race, you need to be fully prepared for it. You need to do thorough research of the market you are dealing in.
You need to ask yourself questions like
“How is your app going to be different from others?”
“What your audience is expecting from you?”
Another important thing that you need to add in your research is competitors analysis. What is the point if you are giving the exact same thing as your competitors.
So, find the loopholes in your competitor’s apps and offer the audience that is not in their app.
2. Target Audience Survey:
Your target audience is as important as knowing the inside out of the product or service you are selling. If you do not know who is going to use your application, you will not understand what type of user experience to give them.
After doing the thorough research of the market and your competitors, you need to focus on what your audience wants. The marketing mantra-like stated above, be where your audience is, the second thing that follows is to give your audience what they want.
Usually, most of the businesses know who their target audience is, but how to be specific about the target audience, when it comes to mobile development, is something that most miss out.
3. Planning strategies:
After doing the research and the audience study, now comes planning. Proper planning is very important. One thing that most mobile application development plannings miss is, costing.
Surely, you don’t want to be one of them. Decide and plan in advance, are you going to charge the users to download your app?
Will there be any in-app purchase and charges?
How will people find or know about your app?
What will be the marketing strategy for your app and how much are you ready to invest in it?
Production cost is obvious, but if you are charging, what cost will be best suitable for your target audience to afford, etc.
These are some of the questions that will play a crucial role in the planning and the success of your mobile application.
4. Application Workflow:
The workflow of the application needs to be pinned down to the minutest detail. It may seem like a waste of time for you, but this time invested in the right direction is going to reap fruits.
Every successful app has a well-planned workflow from the beginning to the end. You need to focus on how your user is going to move from one place to the other while using your application.
It should be really smooth and easy for even a layman to use your application. In short, you need to focus on how many screens your application will have. What will each screen display and how they will be linked to each other? Because if your users do not see enough features or diversity in your application, they might not want to spend time using it.
5. Mobile-First Design:
This may seem like a technical term or may be new for you, so before going further, just a little brief.
Mobile-first design is like a responsive website. A responsive website adjusts itself according to the device – desktop, laptop or mobile, same has to be the case for mobile applications.
Every mobile has several versions and of course, you must be familiar with iOS and Android. Having a responsive application may not seem very important for iOS or Android, but it is important and especially when it comes to tablets.
So, planning about the mobile-first design in advance is always going to keep you a step ahead of your competitors, because not many know or pay much attention to this.
6. Previous Software Versions:
Now, this might really seem a waste of time to you. But it is not. You never know which version your user has updated to. You cannot be sure if they are using the latest version or they are still 2-3 software version back.
In this case, you need strategies well in advance about which or how many software version you want to launch your software in. This point is really something that not may app development companies are aware of. If you are following this, you are sure way ahead of everyone else.
7. Pay attention to the Prototype:
If you have reached this stage then you sure have your research, planning, and strategies in place. This is the final step before the first step to the actual development begins. You need to pay extra attention to the prototype because this is the final chance to make sure your application is going the way you planned it. This will give you the actual feel of your application before the coding starts. This is the time when you decide if everything is fine or you need to make any changes.
Try sharing the prototype with few other and get their reviews about its functionality before it goes to the actual processing and launching stage. You sure don’t want that your mobile application makes an entry in the list of apps, which are installed but are also uninstalled after minutes of using. Because it was not very impressive or it was difficult for the user to navigate or any other reason.
Pay attention to even the small details, that you think might not be important. Keep the above points in mind and you will get the best mobile application.
You can take help from the experts and get your application developed from the best mobile app development company – AppsHunts.
Call or mail now, to get the best advice and a free quote for your mobile application development.